Creating awareness about your products or services is the first step to earning sales in your business. You need to tell your potential customers who you are, what you offer and why your offers are the best in the market. For you to reach out to a broader audience whether you are selling clothes online or running a brick and mortar store, you have to invest in marketing activities.
For a startup, running massive marketing campaigns can be an obstacle due to fixed budgets. Nevertheless, marketing your business is unavoidable if you have to succeed and grow your profits. Here are three ways to market your online fashion business with a fixed budget:
Using Facebook ads in place of paid online ads
If you didn’t know, Facebook is the cheapest online advertising option. For instance, you only need $0.25 to reach a target audience of 1000 people. In contrast, advertising on online newspapers will cost you $32 for the same size of the audience.
With this information, you are certain that Facebook is an affordable option for business with budgetary constraints. Notably, Facebook has more than one billion active users per month. Also, you can optimize your ads to reach a particular audience. As such, Facebook is a favorable marketing option if your business is suffering from fixed budgets.
Utilize your email list
Another way of marketing your clothes with a fixed budget is by utilizing your email list. Here, you need to come up with a way of collecting site visitors and customers’ emails. You can do this by exchanging freebies or offers with them. For instance, you can have a popup that promises a 20% off to a customer that will use the coupon sent to their emails.
With such a tip, you will be able to generate an email list that you can use for marketing purposes. Remember, email marketing enables you to personalize offers for each. Personalization is becoming the modern marketing strategy. Hence, utilizing your email list will offer you an upper hand in the current competitive online market.
Selling clothes on the social media
What purpose are you using your social media pages for? Are you using them to contribute to political debates and other social arguments or for productive purposes? If you didn’t know, your social page could become a source of high sales and returns for your business. As such, you need to put in place a social media marketing strategy when selling clothes online. Importantly, the approach will help you to drive sales even when your budgets are not something to smile about.