For the common man, a website is a combination of a domain name and an extension. However, for a webpreneur, a website is an essential business tool. Regardless of this, most online entrepreneurs do not see the importance of owning a website given that it is easier to sell clothes or other items online without having one.
With influx increase of sites and platforms such as e-Bay and Etsy as well as advancement of social media into marketplaces, website as a crucial business tool is losing value. But is this real? Does your website matter when selling clothes online? Here is the answer:
Your website is your display window
Definitely, when selling online, there is no space for physical interaction between your customers and the items you are offering. Whether you get customers through the social media or marketplace sites, they will like to view the varieties of fashions available in your store.
As you know, the two selling options come with various restrictions. For this reason, you need a display window or a store where you can direct your customers for more information about your fashions. Thus, since you do not have an in-store, the only place to fulfill the customers’ desire is your website.
Enhancing your business credibility
Your website is the representation of the physical store. It is where the customers can find you whenever they have a question or want to make a purchase. Operating an online business without a website is like a hawking venture. As you know, people prefer buying products and services in business with a permanent premise.
In case the product has some issues they will know where to find the owner. In this regard, selling clothes online without a website makes you lose potential customers credibility on your business. This is due to an apparent reason that they question your reliability and availability.
Establishing yourself as a brand is an essential step to online success. Without your website, it is hard to achieve a brand for your business. Take it this way: you are selling your clothes at a renowned in-store. Do you think people will refer to your business name or that of the store? If you understand the concept, this is what happens to your business when you use other platforms to sell your products.
As such, if you want to establish your business as a brand to reckon with, you need to develop a website for your online fashion store.
The ball is now in your court.
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— Stop&Shop (@Stop_Shop_1) 30 de enero de 2018
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